The zesty green of the Taranaki charm was chosen to depict the lush grass that surrounds the lowlands of Mount Taranaki’s volcanic peak. Famous as a fertile farming region, swathes of thriving produce and plush paddocks stretch as far as the eye can see. Guarded by its famous mountain, steeped in historic significance and pounded by the restless Tasman Sea, Taranaki is a place of great natural beauty and rich cultural heritage.