Gumboots are a Kiwi institution, loved by all who encounter mud on the farm or puddles on the footpath. Associated with the early Kauri gum diggers and symbolic of New Zealand’s strong farming identity, our gumboots embody the pride we feel in our close relationship with the land and the outdoors. This love for our trusty gumboots has sparked the small North Island town of Taihape to pronounce itself the 'Gumboot Capital of New Zealand’ – home to a giant gumboot sculpture and host to the much-loved annual gumboot throwing competition!